Our Challenge: Brand and produce a campaign for a re-commerce platform offered by West Elm
to new and expecting families.
Research processes: Interviews were conducted with young couples that all had children in the age range of two months to two years old while some were expecting a child in the near future. They all lived independently in rented or purchased homes or apartment buildings.
Findings: Expectants want accessibility and quality without compromise.
Our main messaging:
Relieved, Reloved, Rekindled conveys not only the value of our reloved furniture, but the ease of our processes
that ensures consumers can maintain focus on the new joys of their lives.
Placements in family-frequented
areas ensuring engagement across
our target market
Personalized product tags:
Along with our Rekindled furniture products comes information about our ethos and processes, as well as the consumers impact on a global scale choosing to shop Rekindled West Elm.
